In Hall Tests / CLT

During the In Hall test and the Central Location Test (CLT) the respondents are questioned in research company studios instead of their ordinary environment (for example, their homes). However, these methods slightly differ, as during the In Hall test the interviewer is working with a group of respondents, while in case of the CLT participants are interviewed in person.

The respondents' sample is formed in accordance with the target criteria (depending on Customer requirements) and then invited to research company. The number of participants depends on research specifics and may vary from 15 to 200 respondents. During the test the moderator demonstrates the research material (for example, products, packaging, video, audio commercials or printed advertisements), and co-ordinates the self-completion of questionnaires. The average test duration is 45 minutes.

In-hall and Central Location tests are applied in product, product packing, title selection, and advertising material comprehension researches. They provide a potential to present the maximum of material to be valued (which is impossible to achieve at respondent's home) and to gather a sufficient amount of information for the statistical analysis (if it is required by the purpose of a research).

We offer this kind of tests both in the largest cities, and in regions. Depending on the research subject and Customer's preferences In-hall and CL tests may be carried out according to quantitative, as well as qualitative research.