Questionnaire Surveys

This is a data collection method when the respondent fills in a self-completion questionnaire on his own. It helps to keep the confidentiality of information and to avoid the interviewer bias. Also, it allows the respondent to choose a convenient time and place for the completion of the questionnaire.

Upon Customer's request the questionnaire-surveys are practised in Ad Hoc research. Also, it may be used in media research (diary type questionnaire) and in product evaluation researches either at consumer's home (Home Usage Test) or in studios of our company (Central Location Test / In-hall test).