Telephone Interviews
Telephone interview is a data collection method when the interviewer communicates with the respondent on the telephone in accordance with the prepared questionnaire. Usually, standardised questionnaires with closed-ended questions are recommended for this kind of questioning. Consequently, telephone interview is short and focused on a collection of concentrated information. Therefore, by choosing telephone surveys Customer gets prompt answers to the questions of their interest, as telephone interviews are carried out in a 3 - 14 days' period.
Telephone interview is a quantitative research tool practised in public opinion, customer or other target group surveys.